Coalesce — HVAC Marketing System

For HVAC Companies

Your Competitors Are
Already Getting
These Calls.

While you're figuring out marketing, someone in your market is showing up first in Google, collecting reviews, and re-engaging past customers. This is what it looks like to stop that.

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78%
of local service searches end in a call within 24 hours
3–5x
higher value of a returning HVAC customer vs. new
67%
of one-time HVAC customers never hear from that company again
The Real Problem

Five ways money is walking out your door right now.

None of these are about your service quality. You're great at the work. This is about what happens before a customer ever calls.

01
Invisible in Search
Competitors with stronger Google presence are winning jobs you never knew existed. If you're not on page one, you're not in the conversation.
02
Social Presence Looks Dead
When a homeowner checks you out, your last post was six weeks ago. That signals doubt before they ever contact you.
03
Past Customers Forgotten
Your best leads are already in your job history. They used you before. They'd use you again — if you stayed in touch.
04
Reactive to Seasons
You sprint in July and February, then disappear. Marketing that runs ahead of the season fills pipelines before demand peaks.
05
No Idea What's Working
You can't tell which marketing dollar produced which call. So you either overspend on everything or cut what's actually working.
The Cost of Doing Nothing

You're already spending money
on marketing. You just don't
know it yet.

Every missed search result, every silent social page, every past customer who forgot about you — that's not a free outcome. It has a price tag. Here's what the math looks like for a typical HVAC company.

Based on 800 jobs/year at $400 avg ticket
Lost to Weaker Search Presence
15% of jobs going to stronger Google competitors
$48,000/yr
Past Customers Never Re-Engaged
20% of past customers would return if contacted
$64,000/yr
Leads Lost to Dead Social Presence
Prospects who checked you out and moved on
$12,000/yr
Possible Annual Revenue Left on the Table
$124,000
Coalesce Tier 2 costs $54,000/year. The math isn't complicated.
The Solution

Built for HVAC companies that are
done being invisible.

Tier 1
Market Presence
$2,500
per month + $500 one-time onboarding
Core Services
Digital Advertising (1 platform)
Social Media Management (2x/week)
Google Business Profile Mgmt
Reputation Management
Data & Analytics Dashboard
Included Free
✓
Digital Footprint Audit — Month 1$560
✓
Annual Marketing Roadmap Session$1,120
✓
GBP Photo Refresh Guidance (Annual)$700
✓
Quarterly Competitor Monitoring Report$840
Total Free Value $3,000+
Tier 2 — Most Popular
Market Domination
$4,500
per month + $500 one-time onboarding
Core Services
Everything in Market Presence
Email Marketing (1 blast/month)
Digital Advertising (1 platform)
Ongoing SEO Support
Included Free
✓
Everything in Tier 1 bonuses$3,220
✓
2x Seasonal Promo Campaigns written per year$1,400
✓
Monthly 30-Min Strategy Call$140
✓
Past Customer Re-Engagement Setup$1,500
Total Free Value $6,000+
Both packages include a one-time $500 onboarding fee — covers account setup, platform configuration, and everything needed to hit the ground running in Month 1.
The Logic

Why it's structured this way.

The bonuses are genuinely free.
The audits, roadmaps, competitor reports, and campaign copy are real deliverables. We include them because a client who sees results stays. Simple math on our end.
You'll always know what's working.
CoPro and your analytics dashboard mean every lead is tracked to a source. You'll know exactly which channel produced which call — no more guessing on ad spend.
Built for the long game.
SEO compounds. Reviews compound. Past customers re-engage over and over. The work we do in May produces results in Q3 and Q4 — that's the whole point.
A complete system, not a list of services.
Every piece works together — search, social, email, ads, reputation, and reporting. When it all runs in sync, results compound faster than any single channel can produce alone.

Ready to Own
Your Market?

The HVAC companies that move first will look very different by Q4. The groundwork starts now.

Get Started Today Ask a Question
Coalesce Marketing & Design
Appleton, Wisconsin
coalescemarketing.com
920-380-4444